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eSIM trends 2025: coverage, pricing & what's next

ExpaNomad10 February 20266 min read
eSIM trends 2025: coverage, pricing & what's next

Regional bundles on the rise

Airalo & Nomad extended their EU and APAC bundles with 20–100 GB allowances up to 180 days valid. Holafly introduced Latin America & Africa packages with unlimited data (2 GB/day fair use). Perfect for slow travel.

Understanding fair use

Providers now outline their policies inside the app. Keep a log of your usage to anticipate slowdowns. Unlimited offers often throttle after 2–3 GB/day. Carry a backup eSIM if you handle heavy video.

Telcos enter the arena

NTT Docomo, Orange and AT&T now sell global eSIM plans inside dedicated apps. Prices are higher, but rural coverage is often better. Competition is heating up—expect price drops and better support by the end of the year.

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